Welcome to Velo Vision, the practical cycling magazine.

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The current issue is Issue 36. The next issue is out in March 2010.

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Velo Vision Ltd
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YORK
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About Velo Vision
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Demographics: reader survey results

Velo Vision showcases bikes for transport and touring: for commuters, families, business, early adopters and transport visionaries.

It's a high production value consumer magazine covering the many practical, quality products which don't find a natural home in the mainstream MTB and racing cycling press.

Now approaching ten years of publication, Velo Vision is sold internationally, mainly by direct subscription. It's required reading for thousands of practical, passionate cyclists worldwide.

If your company is at the innovative, practical end of the cycling industry, you should be in Velo Vision!

• A positive, inspiring read and high production values. Readers keep their Velo Visions – other mags get binned!
• 2500+ copies sold in 45+ countries and growing. Unique international reach: approx 60% UK, 20% Europe, 20% North America/Far East. Estimated readership: 5000+
• Digital edition adds 500+ tech-savvy readers worldwide
• A passionate, committed readership – affluent and dedicated enough to pay our high cover price.
• All print ads get a web advert FREE on our busy and active website, www.velovision.com. 3300+ unique IPs per day, 7000+ page views. Plus, advertisers have exclusive commercial access to the busy forum.
• Our rates are extremely reasonable. Design service if required. Friendly no-hassle approach!

ADVERTISE WITH VELO VISION for an effective, targeted print and web package:
- Full colour print advertising to a passionate, affluent readership.
- Website banner advert included FREE with any print advertising!
- Direct reader access via our 'Advertiser Offers' forum.
- Internet only ads: highly affordable and effective!

Velo Vision advertising info as PDF (400k)

Please get in touch if you have any queries, or to book a space!

This website currently receives over 3300 unique IP visits per day. For a report on recent website traffic, see this logfile analysis PDF (70k).

• Rotating banners
  We can offer banner ad space on the front page of this website. The site currently (as at July 08) gets around 3300 visitors (unique IPs) and 7000+ page views a day. We're working on more detailed stats and pricing structure. In the meantime I'm offering to put a banner up for 90 days for GBP 30 (+ VAT if applicable). Print advertisers get that free of course.

  Adverts are chosen randomly whenever the front page is loaded, and also when 'stories' are read and when small ads viewed, plus at various other pages on the site including the forum. Your share of exposure depends on how many other banners are 'active'. So far, that's been between 15 and 20 (it varies, depending how often I remind print advertisers to get theirs to me!)

  Banners should be JPG, PNG, GIF or SWF), 600w x 90h pixels, total file size below 200k please. Please also advise the URL to which the ad should link.

• Static ads
  Please enquire - there are various possibilities!
  
  
• Google ads
  Finally, on a trial basis we've added Google ads to various areas of the site, including the reviews index page. Advertisers may wish to try the 'advertise on this site' feature with Google.

Shimano, Dahon, Schwalbe UK, Velorbis, Fisher Outdoor Leisure, Giant Bicycles, Pacific Cycles, Powabyke, Amba Marketing, 50Cycles, Bike Friday, Cycle show, ICE, Greenspeed, ZERO Cycles, Bikefix, D-Tek HPVs, Kinetics, Arkel panniers, Wallingford Bike Parts, Schlumpf drives, Pedersen.info, Tout-Terrain, Laid Back Bikes, Ventisit, Norman Fay Cycles, Out Your Backdoor, Catrike UK, Challenge Bikes, Villier-Velo, York Cycle Show, Hase Bikes, Radical Design, Trikes & Stuff, Flevobike, Futurecycles, Bicycle Doctor & Hire Service, Altena Bike, Cycle Centric, Bikes and Trailers, CycleScheme, Avon Valley Cyclery, European Bike Express, Manybells, CycleGuard Insurance, Cycle the Medina, Cycles Maximus, CarryFreedom, Gearshift, 2CanCycle, Birdy UK, Pac Designs, ZEM Europe... and many more!

Magazine

• 85% of respondents are subscribers to the magazine, either in print (72%), digital edition (5%) or both (8%). Just under two people (1.86) tend to read each subscription copy on average.
• Flatteringly for us, when asked "Compared to other magazines, how useful/influential do you find the reviews and adverts in Velo Vision?, 83% said the editorial was "Generally more useful/influential", and for the adverts it was 52%. Advertisers and manufacturers take note!
• Exactly 81% had bought items 'often' or 'occasionally' after seeing them reviewed in VV. The figure was almost 78% for products advertised in VV.

Website

• 15% visit 'daily', another 56% visit 'regularly'
• 63% click on banner ads 'often' or 'occasionally'
• 23% have clicked on the Google ads which appear on the small ads page.

Reader's bikes:

• The average number of bike per reader was just over six (6.09). Some respondents noted that the figure they gave was for the number of bikes in the household.
• The most popular bikes were commuter/hybrid types and recumbents, and 55% said they owned this type of machine. 53% had folding bikes, and the same figure was reported for MTBs. Fuly 40% had touring bikes, 31% had a trailer, either for child or load-carrying, and 28% apparently own a 'vintage bike'.
• Just over a quarter of readers (27%) had a racing bike, and an impressive 26% have a tandem - or perhaps a share in one!
  Load carrying bikes, at 16%, were less popular (or less easy to accommodate!). Fixed wheel bikes were owned by 15%, child tagalong or trailer bikes by 11%, and unicycles by 11%, too.
• 34% said they owned other types of bike, and the responses included many types of tricycle, Pino-type tandems, Moultons and many other cycles which for one reason or another didn't fit neatly into one of the other categories.
• The total replacement value of respondents' cycle collections averaged £5108, with the average value for the most expensive bike at £1818 - skewed just a little by some very expensive tandems, Moultons and recumbents. Average annual cycling spend was £579.

About the readers

• The majority of responses came from readers in the UK (73%). Both Europe and North America accounted for 11% each, while Oceania (Australia, New Zealand, Polynesia etc) came in at 4%. A single response from Asia accounted for 0.7% of the survey total.
• Respondents were 95% male, 5% female.
• Average age is 47, with the age profile as follows:
  20-30 - 2%, 31-40 - 20%, 41-50 - 40%, 51-60 - 29% 61-70 - 8%, 71-80 - 1%.
• 61% have children, 80% are homeowners.
• Asked about education/qualifications, it appears that over 60% are university graduates, with 18% of those having a further postgraduate qualification. Very close to 20% claimed a professional qualification (doctor, accountant, lawyer, engineer etc).
• In terms of job type, 'Professional' accounted for 38.6%, 'Technical/IT 23.4%, and Managerial 6.2%.
• Annual gross income was, on average, £34846 per reader.

About their cycling:

• On average readers said that cycling had been a significant part of their lives for an average around 6 years - perhaps long enough to catch the bug and get tired of the other mags! The range of responses was from one year to 35, so a wide range of cycling experience is represented.
• For those that knew how far they ride per year, the average was just over 2900 miles, or around 4500 km. Almost 20% say they ride seven days a week - 17% ride six days, and no fewer than 89% ride three days a week or more.
• As to the type of cycling they'd done in the last year, most popular was shopping - over 85% had done this by bike. Next up was commuting, at close to 54%. There may have been some overlap on responses with the next questions, which asked about using a bike for business, or for work journeys. Here 52.9% said they had.
• Cycle touring was also popular, and 53% of readers have gone on a cycle tour involving at least one overnight stay. 31% had gone on a cycle tour of a week or longer, and over 30% travelled overseas for a cycling holiday. 28% had taken part in a charity ride.
• The number (22%) who had carried children by bike perhaps gives us an idea of the proportion fo family-cycling readers.
• Organised cycling holidays were also significant activities: 19.1% said they'd been on one in the last year.
• Racing and Audax riding are perhaps a little outside the Velo Vision remit, but our readers are nothing if not eclectic in their cycling. 17% had taken part in an Audax ride, and around 16% said they'd joined a cycle race of one sort or another.